Reduced SMS Cost & increased ROI with segmented follow-ups.

Brand had 23500 SMS Subscribers and was using around 300000 SMS credits (campaigns & flows) per month. 

High SMS Costs and low ROIs were shrinking the profits of the brand.

First, we have segmented the subscribers to 8 segments. It helped us to write more-specific SMS campaigns which resulted in higher click-through rates.

After that, to not continuously send SMS messages to non-interested subscribers, we have made 1-2 extra follow-ups per each campaign targeting only the engaged subscribers (clicked but not purchased). 

Following up only the engaged subscribers also created a chance for extra personalization. Non-engagers were followed-up with email & push messages. 

It resulted in 25% more sales from campaigns while reducing the SMS Spent by 30%. 

72% Increase in ROI.