Late abandoned checkout flow recovered additional 15% of checkouts

It is uncommon to send more than 3-4 checkout abandonment emails among brands on ecommerce.  The goal of this flow was to recover additional missed purchases by targeting the customers who didn’t complete the purchase after the standard checkout abandonment flow. 

For this, we have built and developed 2 emails that were going out after the 25th & 30th day of the checkout abandonment.

Email included a strong offer, UGC & Customer reviews, and a product block with additional recommendations for the customer.

It ended up with 15% more conversions from the abandoned checkouts. 

Why it worked: 

Most of the visitors who still didn’t complete their purchases after 25-30 days of checkout abandonment are not highly motivated to make a purchase anymore. Meanwhile there may be still potential customers among this group who didn’t complete their purchases due to lack of time, distractions or the right timing. This late checkout abandonment flow targets those potential customers.