Adding Embed Discount Code from Pop-up

Case:

Our client, sporting goods brand were getting high amount of traffic to their store and had a decent conversion rate.

Their existing approach involved sending discount codes to visitors who subscribed to their list through a pop-up on the website.

However, they faced a challenge - many subscribers either missed the pop-up or forgot the discount code by the time they were ready to make a purchase.

Brand had a 2.95% conversion rate before applying this. Visitors were asked for their emails & mobile phone numbers on the pop-up. Then they could see the discount code given to them.  

To address this issue, we made a strategic adjustment. Instead of providing the discount code just in the pop-up, we also embedded it at the bottom of the page after visitors subscribed to the brand's email and SMS list.

Goal of this test was to reduce the number of bounces from the visitors who subscribed to the list and got an offer from the brand. 

The impact was notable, resulting in a 0.26% increase in the conversion rate for the brand, which may seem small, but had a significant impact on revenue.

Why it worked:

By embedding the code at the bottom of the page, it served as a helpful reminder for subscribers, ensuring they had access to the discount when they were ready to make a purchase. This increased visibility of the discount code contributed to a higher conversion rate, showing that small adjustments in product pages can lead to substantial increase in sales.