The client, pets products brand had a successful ongoing growth through paid media and influencer partnerships. As a result of this, they had a flow of customers choosing their brand.
We were partnered up with them for Email & SMS Marketing, as well as Conversion Rate Optimization. Seeing the growing number of customers, we also came up with a strategy that can be used to bring more customers through the connection of current ones.
For this, we embarked on a journey to create an influencer program that would not only drive sales but also generate user-generated content from satisfied customers. We chose the Gatsby tool to uncover potential influencers within the client's customer base. Our criteria focused on previous customers who boasted substantial followings on Instagram,
To incentivize these potential influencers, we offered a combination of in-store rewards and a revenue-sharing system through an affiliate program. We gave in-store rewards, as well as revenue share for the sales they generated (Affiliate program).
The campaign focused on the influencers who already had connected with the brand by having and using the brand's products on their own. Incentives given to them came as 40%-50% cheaper compared to paying influencers for the post.
It ended up in $187K in new sales and loads of user-generated content from happy customers with major follower bases.
The return on investment (ROI) for this influencer program was an astonishing 9X, 2x-2.5x more compared to standard creator programs.